Copywriting vs content writing, which should you prioritize?
It’s a question that gets asked again and again by entrepreneurs and business owners.
As you probably already know, writing is an essential skill a modern business owner can wield. It shapes your voice, defines your brand, and helps you develop a strong reputation for your company in the marketplace.
With these two terms being thrown around so often (sometimes interchangeably), no wonder so many people get confused!
Luckily, we’re here to go over the basics with you.
What is Copywriting?
Copywriting is a form of writing that combines both narrative and persuasive content. It is the process of communicating ideas and information to your audience in a way that will compel them to act.
You can use copywriting to persuade people to read an article, buy something, or convince them to take action.
Businesses are also reliant on copywriting as it is an essential aspect of any advertising campaign, not just on the web but also in print and broadcast media.
Now that we have that simple definition out of the way, let’s take a look at a quick rundown on how you can use copywriting for your brand:
- Online: websites, social media profile, and posts, marketing emails, blog posts, and ads;
- Offline: print ads, radio ads, TV, store brochures, sales letters, product packaging, etc.
As you can see, copywriting is heavily used in business today.
So what about content writing?
What is content writing?
A good content strategy is one way to increase organic visibility for an online entrepreneur. However, not everyone understands what content writing is and what it takes to do it well.
Content writing is the process of creating written material for different platforms – usually for websites. It may come in various forms, like articles, blog posts, social media posts, emails, and more.
To put it simply, content writers are responsible for conceptualizing and writing content about various topics to spread information.
The purpose of content writing is to expand your brand’s reach organically and ignite your target audience’s interest in your brand and services.
By creating consistent and high-quality content, you have the opportunity to build your brand’s credibility and loyal following.
Is copywriting the same as content writing?
To an extent, copywriting and content writing are similar. Here are a few similarities:
- Copywriters create content almost the same way as content writers. The only difference between the two is that the writing intent of copywriters is geared more towards selling, while content writers’ are more focused on spreading information.
- Both content writing and copywriting can take the form of articles, blog posts, social media posts, etc.
- The purpose of both copywriting and content writing is to communicate information with your target audience.
What’s the difference between copywriter and content writer?
A lot of people get confused about the difference between a copywriter and a content writer. While they both exist to help businesses create content that works, they play different roles.
Here are a few differences:
- A copywriter’s end goal is usually to compel the target audience to act, while a content writer educates, instructs, or even entertains readers.
- A copywriter’s writing style is effective for ads, slogans, emails, white papers, and landing page content. On the other hand, the content writer is much more suitable for writing blogs, reports, ebooks, and articles.
- A marketing copy’s effectiveness can usually be measured short term, whereas content takes longer to generate results.
SEO Content Writing vs SEO Copywriting
The lines between SEO content writing and copywriting are often blurred, with many believing they can do both at once. But the distinction matters because it helps you determine which method best suits your desired results.
The primary goal of SEO content writing to generate search engine traffic.
With SEO copywriting, the immediate goal is typically to generate conversion and sales from search engine traffic.
In a way, SEO copywriting is more like advertising, only that achieving leads and sales is made organically.
The critical difference between both methods comes down to what you are trying to do and which one does it better—but there’s no reason not to be able or use them for either purpose!
Copywriting vs. Content Writing: Takeaway
Copywriting vs content writing?
The critical difference lies in the purpose and goals:
Copywriting is to persuade or influence the reader to take some sort of action.
On the other hand, content marketing is to educate and inform the reader in a way that will nurture them (usually in the long-term) and convert them into buyers later on.
In the end, it’s up to you to decide which type of writing you want to use in your business and how much time you want to devote to it. But now that you have this knowledge, you can make a more informed decision about which kind of writing will work best for your business needs.
What are your thoughts on this?
Tell us what you think in the comments!
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